I. Ensure that you maximize your profit from the sale of your home.
II. Achieve the sale in the shortest possible time span, depending on your particular requirements.
III. Accomplish both these goals with the least amount of inconvenience to you.
How do we do this?
Newspaper Advertising: We feel we get the most “bang” for the buck with our ads due to the added flair and sharp graphics that Sotheby’s utilizes. We usually
target the suburban newspapers because they have the best track record for reaching our target audience, but we have also used other venues when the situation called for it.
Agent Tours: Placing your home on an agent tour creates a phenomenal amount of buzz. Realtors talk a lot, and when they tour a home together the amount of adrenaline created
is huge. They then become inspired to try to match one of their clients to your home.
Internet Advertising: This is the wave of the future. More than 70% of buyers now initiate their search for a home on the Internet. Your home will be placed on three web sites,
www.realtor.com, our own award winning web site www.streetsothebysrealty.com and the Sotheby‘s International Realty web site, www.sothebysrealty.com. Your home will have
Neighborhood Marketing: We are in integral part of this community. As long time residents and community supporters, we know people in all the neighborhoods, and are firmly tuned
into the grapevine. We will personally make phone calls to inform friends and acquaintances of your exciting new listing.
In addition, we mail post cards touting your new listing to a specified target market in the appropriate area.
Agent Rapport: Reputation counts in the real estate business. Agents know we do our homework when it comes to pricing our listings fairly. Furthermore, our team will work relentlessly
to create a fair and thorough negotiation process.